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  • Home
  • Speaker & Coach
    • about Peter
    • Awards & Honors
    • Achievements
    • Mergers &Acquisitions
    • Key Topics
  • Impressions
  • Publications
    • Books
    • Professional Articles / Press
    • Whitepapers
    • Lectures & Interviews
  • Generative AI
    • The New Kid on the Block – Short Introduction into Foundation Models
    • The Shooting Star: ChatGPT
    • ChatGPT & Co. as Stochastic Parrots: Is Everything Just Stolen?
    • Foundation-Models: Without the “Human in the Loop”?
    • Use und Business Cases for Foundation Models
    • There is no free (AI) lunch
    • Right Here – Right Now: How to Get Started
    • Conversational AI as a Game Changer for Search Engines?
    • ChatGPT & Co.: Job Killer or Job Booster?
    • Foundation-Models – the Market
    • Outlook: The Future of Foundation Models
  • Knowledge
    • Artificial Intelligence – How to get it done! 
    • Artificial intelligence as a business booster 
    • Artificial Intelligence: Framework and Use Cases
    • Process model with roadmap / maturity model
    • AI for marketing and communication
    • AI – the new creative!
    • Conversational Business / Conversational AI
    • Messenger intelligence
    • (Chat)Bots: types, functioning and best practice  
    • AI and Data-Driven Sales in SMEs
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#DMT23 – DEUTSCHER MARKETING TAG 2023

October 10, 2023 - October 11, 2023

  • « CGI Talk: Digital Customer
  • dcdi Jahreskonferenz AI und digitale Tools in Market- und Competitive Intelligence »

On 10 and 11 October 2023, the marketing community will once again meet live at the German Marketing Day (DMT). Up to 1,000 experts and managers from companies, agencies and scientific institutions are expected at the Kongress am Park, Augsburg’s congress centre. More than 50 speakers will be present; registration is now open.

It’s all about CHANGE
New technologies, changing working conditions, customer needs and expectations as well as social developments present the marketing industry with the greatest challenges and changes of its time.

To be successful in this environment, it is necessary to be flexible and adaptable and to actively shape change.

With the motto “It’s all about change”, the German Marketing Day 2023 wants to encourage the participants of the congress to actively deal with the current changes in marketing, to find new ways and to develop innovative solutions.

We want to support change together and focus on the importance of change in marketing. Exchange ideas with marketing experts from a wide range of industries, expand your knowledge, get inspired for 1.5 days outside of your everyday professional life and take the decisive knowledge advantage back to your company.

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Details

Start:
October 10, 2023
End:
October 11, 2023
Website:
https://www.marketing-tag.de

Venue

Kongress am Park
Gögginger Straße 10
Augsburg, 86159 Germany
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  • « CGI Talk: Digital Customer
  • dcdi Jahreskonferenz AI und digitale Tools in Market- und Competitive Intelligence »
Get inspired - understand how to re-design your business with generative AI Book Peter as a Speaker or a Coach

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  • Prof. Peter Gentsch
  • Untermainkai 1, 60311 Frankfurt/Main
  • info@petergentsch.com

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