The Latest from Peter
Peter Gentsch at Deutscher Marketing Tag (German Marketing Day), October 10, 2023
With 500 participants, the Marketing Day on 10/11 October was the event for marketing maniacs and interested parties.
The event started with a key note by Peter Gentsch “Rethinking Marketing: How ChatGPT & Co are revolutionising markets and brands”. With many examples he impressively showed why and how we have to rethink and reinvent marketing in the age of ChatGPT & Co.Download Presentation
Who is Prof. Peter Gentsch?
Peter Gentsch is a speaker, entrepreneur and scientist in one person and has been one of the pioneers and top experts in the field of digital transformation, artificial intelligence (AI) and Big Data since the 1990s. While others only lecture on digitization and technology trends, he lives them. With numerous company start-ups and investments and five successful exits, he is one of the most successful internet entrepreneurs in Germany.
Since 2022 he has become one of Germany’s leading visionaries and practitioners in the new field of generative AI, regularly speaking on congresses, conventions and events all over Europe. Also, he actively supports international TOP-brands to re-design their business processes with the use of generative AI.
Peter Gentsch in Davos
“AI in Germany: We don’t have a chance – so let’s use it!”
At the World Economic Forum in Davos, high-ranking representatives from politics, business, non-profit organizations and science met. One of the selected guests was Prof. Dr. Peter Gentsch. The digitization expert gave a lecture on the topic of artificial intelligence (AI) and the associated opportunities for the German economy on the international stage. In his lecture entitled “AI in Germany: We don’t have a chance – so let’s use it!”, He spoke about what needs to happen now in order to exploit the potential on site.