Generative AI's got to be All About Business
Peter Gentsch is a speaker, entrepreneur and scientist in one person and has been one of the pioneers and top experts in the field of digital transformation, artificial intelligence (AI) and Big Data since the 1990s. While others only lecture on digitization and technology trends, he lives them.
With numerous company start-ups and investments and five successful exits, he is one of the most successful Internet entrepreneurs in Germany.
He not only talks about digital transformation and AI, but shapes and shapes it. He conveys this knowledge and his experience as a coach and speaker in companies.
Within the scope of his research, he has conducted numerous studies in the fields of platform economics, marketing and e-business, and has developed and successfully established business and process models for practical application. He is the author of numerous national and international award-winning publications and, as a keynote speaker, inspires his international audience with his vivid and entertaining manner.
In addition to wake-up talks for specialists and executives of well-known companies, he has recently spoken at the renowned formats such as World Economic Forum (WEF) in Davos, SXSW in Austin and Next in Hamburg.
Awards & Honors
Talk and jury member at SXSW 2018
German Prize for Online Communication 2014
Digital Communication Award 2011
German Market Research Innovation Award 2010
Achievements in Numbers
Participations in Companies
Companies Founded
Successful Exits
Years of Tech & Market Experience
Consulting Projects with SMEs / Corporations
Books
Publications
Lectures, Workshops or Keynotes
Mergers & Acquisitions (excerpt)
2020: Schober – Europe’s leading marketing service provider – expands its offering with the acquisition of the AI-based business search engine bearch from the start-up DATAlovers AG, founded by Peter Gentsch.
2019: Rising Media – one of the leading international providers of digital and technology conferences expands its range of services through the acquisition of the Digital Excellence Circle founded by Prof. Dr. Peter Gentsch in 2010.
2016: Diva-e, the fourth largest German digital agency, expands its group by acquiring the Digital Transformation Group (DTG) founded by Prof. Dr. Peter Gentsch
2012: The listed USU AG takes over B.I.G. GmbH, which was founded by Peter Gentsch
Peter’s Key-Topics
Game Changer Generative AI
- How GPT & Co are transforming and disrupting business
- Behind the hype: Development and Building Blocks
- GenAI leveraging business: tasks – processes – business models
- Best & Next Practices
- How to get it done: Strategy, roles and roadmap
- Impact on companies, economy and society
- Outlook: What is the next big thing?
Reality Check AI
- What can AI already do for your company today?
- AI – will the eternal talent finally grow up?
- What business benefits will you be able to realize with AI in the future?
- Where do German companies stand in international comparison?
- Artificial intelligence better than human stupidity?
Game Changer AI
- How smart data and intelligent algorithms change companies, brands and markets
- “Aunt Emma Reloaded” – new possibilities for communication
- The platform economy: How Google, Amazon & Co. use AI and Smart Data
- AI for brands – de-emotionalization of customer communication?
- Connected Companies – AI as Manager for the Internet of Everything
AI for sales, marketing and service
- The roles of AI: Automation – Augmentation – Innovation
- With learning algorithms to more customers
- How you can effectively use Big Data and Analytics to acquire new customers and increase customer loyalty with little effort, low costs and reliable planning
- Conversational Marketing: Bots – the better relationship managers?
- Best & Next Practices
AI: How to get the “shit” done?
- Do or Die: The Successful implementation of artificial intelligence in companies
- Systematically to success: What is the best approach? What is the best way for companies to start?
- Success factors & stumbling blocks
- Process model and playbook for systematic success
- Practical examples of successful companies
AI 4 Media
- How artificial intelligence is changing the media world and our whole ecosystem
- AI – the new creative – how AI generates texts, images and videos
- Addressable TV & Online Videos
- AI for the perfect recommendation: Next Best Media
- How AI is transforming the media industry
- Media management with and without Google, Amazon, Netflix & Co.
