Knowledge

FROM PROF. DR. PETER GENTSCH Messengers like WhatsApp, WeChat & Co are much more another touchpoint or communication channel. In the third wave of the Internet revolution, they are creating new digital ecosystems that enable a direct, always-on connection to […]

FROM PROF. DR. PETER GENTSCH Imitation of human entertainment In the beginning, bots could respond to simple, repetitive requests that followed simple rules, such as “What’s the weather like today? With advances in artificial intelligence and machine learning, more sophisticated […]

FROM PROF. DR. PETER GENTSCH Conversational Business/ Conversational AI Communication and interaction are increasingly controlled and determined by algorithms. Bots and messaging systems are hotly debated and are considered mega trends for the next few years. The postulate “markets are […]

FROM PROF. DR. PETER GENTSCH The AI framework enables the bridging of the infrastructure via the use cases to the business.    AI FRAMEWORK – THE 360° PERSPECTIVE Within the AI Business Framework, the relevant topics and terms are systematized, […]

FROM PROF. DR. PETER GENTSCH Maturity levels and phases The figure shows the different phases on the way to AI Enterprise. The model shows the different development stages from Non-Algorithmic Enterprise to Semi-Automated and Automated Enterprise. The highest maturity level […]

FROM PROF. DR. PETER GENTSCH AI in Germany – what is to be done concretely? Waiting for politics and legislation is certainly not a good advice. Curiosity and courage to use AI is the first important step. As the successful […]

FROM PROF. DR. PETER GENTSCH The potential of artificial intelligence is currently seen primarily in the automation of tasks and processes. The focus is on automation potential, cost savings and efficiency increases. AI is not trusted with innovations – creativity […]

FROM PROF. DR. PETER GENTSCH The days of not knowing what 50% of marketing spend is money thrown out (Henry Ford) are largely over thanks to Big Data and AI. The following chapters will explain and illustrate this. The automation […]

FROM PROF. DR. PETER GENTSCH How you can sustainably increase customer lifetime value Huge sales potentials are given away. Because: Sales has changed and continues to change rapidly. Your customers – whether B2B or B2C – expect and need a […]

FROM PROF. DR. PETER GENTSCH Artificial intelligence enables increased efficiency, cost reduction and sales growth Artificial intelligence enables digital business models Artificial intelligence enables data-driven growth hacking  Artificial intelligence can open up new markets and customer groups Artificial intelligence can […]