AI in Marketing, Sales and Service
“AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level.”
290 pages, Palgrave Macmillan, 1st Edition 2019
Editions in Russian and Chinese language will be published end of 2020 China Russia
Artificial Intelligence for Sales, Marketing and Service
With AI and Bots to an Algorithmic Business – Concepts and Best Practices
“With this book you will receive an easy to understand practical guide that systematically links the technologies and methods of AI with clear business scenarios. Learn how Artificial Intelligence (AI) automates your pricing and product recommendations, takes over your customer communication and conversational commerce or efficiently allocates the marketing budget through customer-journey analysis.”
301 pages, Springer Gabler, 2nd edition, 2019
Making innovation possible
Handbook for efficient innovation management
“The plant is aimed at specialists and managers, especially in the fields of research, development, marketing and product management. It contains contributions on the topics of designing innovation-friendly organisational structures, analysis of customer data and networks, innovation-oriented human resources development, creativity and problem-solving techniques, management of innovation ideas, innovation resistance and innovation weakness, methods for continuous improvement, business intelligence for innovation management, ways to successfully launch innovations on the market, measuring the success of innovations and legally securing innovation projects. (Review in “Labour and Labour Law”, 5 October 2008)”
427 pages, Symposion Publishing, 2007
Managing knowledge with innovative information technology
The first book that focuses entirely on supporting knowledge management through modern information and communication technology. A fundamental book on IT-supported knowledge management. Among others on knowledge databases and business intelligence, data mining, text mining and TRZ. Including CD-ROM with animated practical examples.
248 pages, Gabler Verlag, 1999
Knowledge acquisition in innovation processes. Methods and case studies for information technology support
The importance of innovation management for the economic success and growth of companies is undisputed. However, there are considerable weaknesses in business practice. A major factor is the lack of concepts and methods for identifying and processing individual expert knowledge and for knowledge transfer.
Peter Gentsch examines how knowledge can be made available systematically and efficiently in the innovation process. He shows how individual phases can be supported by appropriate methods, and to what extent this use of methods is substantially based on information and communication technology. Two case studies illustrate the potential for operational practice.
317 pages, Deutscher Universitäts-Verlag, 2001
Practical Handbook Portal Management: Profitable Strategies for Internet Portals
The second generation of Internet portals must prove their business potential through clear added value such as targeted product and service offerings, process improvement in terms of quality, time and costs.
How can customer satisfaction and loyalty be increased? How can certain processes be handled efficiently and thus cost-savingly via the Internet portal? How can Internet portals be used as value channels to increase turnover?
316 pages, Springer, 2004
Professional Articles & Press
KI made in Germany
Generative KI schlägt im CRM ein anderes Kapitel auf
Guck mal, wer da spricht
AI should be seen as inspiration Horizon
Man will decide less and less by himself
Prof. Dr. Gentsch from Aalen University gives lecture at the World Economic Forum in Davos
AI can storytelling
Study “Digital Germany”
Interview with Prof. Dr. Peter Gentsch
Business AI changes companies and markets
(Controlling & Management Review, SpringerGabler)
Game Changer Artificial Intelligence
(communication manager 04/2017)
Aunt Emma Reloaded
(industry trends in dialogue marketing)
Review “Artificial Intelligence for Sales, Marketing and Service” (Matthias Knoll, Springer Fachmedien)
AI in Marketing and Communication
(SWA Annual Report 2019)
We don’t have a chance – so let’s take it!
(kommunikations manager 01/2020)
Artificial Intelligence for Sales, Marketing and Service
(PR Blogger, 31.02.2018)
SELLMA – Streamlined Event Lake for Multi-Agent Action Architecture
Streamlined Event Lake for Multi-Agent Action Architecture
a whitepaper from:
Prof. Dr. Peter Gentsch, B.I.G. GmbH
Dr.-Ing. Christian Gilcher, Value Cloud GmbH
STUDY: Man versus machine – who writes the better content? [German language]
Machines write better than agencies and humans. This is the result of a new study by Prof. Peter Gentsch, Institute for Conversational Business at Aalen University. In the study, landing pages, blog posts and social media posts of international top brands were compared with AI-generated alternatives.
How AI-assisted writing is revolutionizing the creation of relevant content [German language]
AI is already being applied in many industries and fields, and marketing is no exception. In terms of influencing Google rankings and the amount of data that needs to be processed, only AI can deliver fast and successful results. In this white paper, AI expert Prof. Dr. Peter Gentsch explains why content production with AI support is a long-term and worthwhile investment.