ChatGPT will take over many of today’s routine tasks: Answering customer concerns in customer service, creating documents such as legal department confidentiality statements, search engine optimisation (SEO) in digital marketing or creating product descriptions in e-commerce – to name just a few examples.
This means that roles and tasks are increasingly shifting towards higher-value, creative and strategic activities. The exciting question is how companies and our society will approach and implement the “up-skilling” necessary for this. In addition, completely new job profiles are emerging, such as the already well-paid profession of prompt engineer, who tries to get the most out of AI by asking the right questions. Experts are sought here who feed the language models to generate the desired output as intelligently as possible. The various dimensions of the changes will be illustrated using the example of the programming environment:
